As some of you are probably aware, in my
very limited spare time I volunteer for a local non-profit called
Christmas in the City. You really should check them out if you haven’t; it’s a wonderful organization that puts on a fantastic (and
huge) holiday party for local homeless families, and has branched out into year-round work that includes things like Thanksgiving baskets for families who wouldn’t otherwise have them, educational programs in the shelters, and having teams of volunteers “adopt” individual families when they leave the shelters to help them find the resources they need to stay permanently um… not homeless. (What the hell is the opposite word to “homeless” anyway? “Homed”? “Homeful”? Grrr..)
Anyway, one of the great things about CITC (apart from what they actually do) is that it’s 100% volunteer – no one is getting paid to do anything, and everyone is there because they want to be. Makes for a great bunch of people (certainly better people than myself), and I really enjoy working with them. The downside to the all-volunteer thing is that since no one is getting paid for anything, they’re
more than happy to share responsibilities. In fact, as I discovered, the fastest way to volunteer for anything in CITC is to complain that it hasn’t been done. So, when I foolishly groused that their website had not been updated in almost a year, I
instantly became the new CITC webmaster.
I tried pointing out that my being at MIT does not mean that I know the first thing about computers, and that I actually had
no idea what I was doing, but to no avail. So, my sorry HTML-challenged ass now has a non-bloggy website to be in charge of. No pressure – it’s just the holiday happiness of several thousand children at stake here! Ha! Also, it isn’t the easiest job - the site is sorely in need of some fixin’ up. It was probably pretty shiny ten years ago, but the times have changed, and it hasn’t caught up. A lot needs to be done. Fortunately, we’re several months away from their big event of the year, so I have time to straighten things out. Even more fortunately, my friend Dave (who actually knows his HTML ass from his JavaScript elbow) loves a good engineering challenge and is helping out (a lot). Eventually we'll sort the whole site out.
Among the things that I need to work on is search engine optimization, because right now we’re not scoring so well in the search page rankings. I realize that good meta tags can go a long way toward fixing that, but there are some other problems in the way as well. Such as: the unofficial chief spokesman for CITC is the co-founder (and also my PT), Jake Kennedy. If there’s a radio or newspaper interview, or someone going to speak to a civic group about the organization, it’s probably Jake. That’s fine – he’s incredibly good at it, and has a combination of earnestness and enthusiasm that’s really effective. He’s just fantastic at making people want to get involved. The only problem is that a lot of people have an easy time remembering Jake, but don’t necessarily remember the name of the charity. I figured this out when I volunteered to answer phones for CITC during the holiday rush last year – a lot of people calling in to donate or “sponsor” a child’s present said they’d heard Jake on the radio or read about him in the paper, but didn’t really seem to know
who they were calling outside of that.
So, no problem, right? I just need to make sure that if people decide to search for “Jake Kennedy” online, they have a snowball’s chance in hell of finding the CITC site. Right… Unfortunately, it’s not such an uncommon name, and there are Jake Kennedys wandering all over the place doing all sorts of internet-worthy things. You have to get to page 10 of a current Google search before you even get a hit for the Kennedy Brothers PT office. A little frustrating, but I’m not going to begrudge Jake Kennedy the Cultural Studies Professor, Jake Kennedy the Up-and-Coming Horror Film Director or Jake Kennedy the Canadian Diamond Expert their places in the sun. I’m a little more concerned though, about getting (choosing… words… carefully…) destroyed in the rankings by Jake Kennedy, star of such stirring family films as “College Boy Physicals 3”, and “Older Men with Younger Guys”. Call me paranoid, but I don’t think it’s going to help our cause if people have to sort through several pages of pr0n titles before they get to a listing for our site. Ack.
I guess what I’m getting to is that our Jake Kennedy could use a little boost. This
Jake Kennedy (in the Boston Globe), this
Jake Kennedy (in the LA Times), this
Jake Kennedy (helping the Run for Research team train for the marathon) and this
Jake Kennedy (PT bio) are all our guy, and are all good sites. Most importantly though, this
Jake Kennedy link could use a serious nudge in the rankings. Anyone care to help?
PS -I'm not really thrilled with the web hosting we have for the CITC site and would like to switch, so if anyone knows of a kind-hearted web hosting service that wants to help a worthy non-profit out (or alternatively, if we end up having to pay for it, at least one that doesn't suck), please let me know.